Mumbai: CyberMedia Research (CMR), announced Epson India, as the No. 1 projector brand in India in H2 FY 2013-14. The research report released earlier this month places Epson in the No. 1 position with a volume market share of 23% and a value market share of 27%. Epson’s share has grown both in volume and value by 2% from H1 FY 2013-14. Epson’s nearest rival has a Value market share of just 15% for the same period. For the full year period of FY 2013-14 Epson has a market share of 21.7% by volume and 26.1% by value. Epson leads the projector market with a volume market share of 28.4% in FY 2013.
As per the CyberMedia Research report the India digital projector market recorded sales of 198,226 units in FY 2013-14. The projector category remains crowded with 13 brands accounting for 95% of all sales made. In the market Epson has increased its volume market share from 13.2% to 23% in a span of two years. Overall the market saw a de-growth of 25% in H2 FY 2013-14 over the previous half year due to uncertain market conditions.
The education sector remained the key demand driver for the segment as per the CMR report. Home theatre projectors saw increasing traction in the year gone by and are estimated to contribute about 3% of overall projector sales.
Commenting on its strategy in the Indian market Epson India said it will continue to focus on Enterprise, Education and Home segments in 2014-15. For the enterprise segment Epson said it has improved ease of use, portability and efficiency in its projectors for business meetings. Projectors with high functionality, thin and lightweight form factor, and with automatic screen adjustment features, all at attractive price points, make them the preferred choice with corporates.
For the education segment Epson said it will provide value for educators with products that make it easy-to-understand and easy-to-teach thereby making students more interested in learning. It will do this by encouraging the adoption of proprietary Epson functionality such as short throw and interactive projectors.
For the home segment Epson says it will leverage the high contrast and superb image quality of its home theatre projectors to offer enhanced movie and sports viewing capability to enthusiasts. The focus will be on 3D HD projectors in a market that is increasingly accepting a home theatre projector as an integral component of the home entertainment experience.
Commenting on the news Mr. Samba Moorthy, Director, Sales & Marketing at Epson India said, “We have been going from strength to strength in the Indian market. We are by far the biggest projector brand in India now, just as we are in the rest of the world. With projectors that offer superior Colour Brightness and with a fantastic range of projectors for corporates, educational institutions and for home we expect to continue to drive rapid growth in this market in the years to come.”
