Chennai: Kollywood filmmakers are coming up with innovative ways to promote their films. The whole enterprise is becoming much more interactive, with filmmakers not content with having their films merely hit the screens. They would like their products to be visible to viewers on their mobile phones, android applications and web portals.
Cashing in on this wider approach, Lingusamy’s next film, Anjaan, is attempting to capture the hearts of youngsters by launching a game in tandem with the film. The plan is to launch it in a suitably grand manner on Suriya’s birthday, July 23.
Sources say that unlike other low-budget gaming applications, Anjaan will actually be a great experience even for college goers. One of the producers of the film, Dhananjayan Govind of UTV Motion Pictures, says, “We are planning to release the Anjaan video game this month on Suriya’s birthday. It will definitely be an interesting and different attempt.
The game is very similar to the theme of the film and the story line and will completely action-based as the movie is also a commercial action film. The graphics, and the quality of the game will be of a high standard as the gaming application is developed by India’s well known gaming company, Hungama. I have already enjoyed the trailer version of it, and I am sure the actor’s fans would love it too.”
