New Delhi: Apologising for bad communication on Facebook’s news feed experiment, visiting COO Sheryl Sandberg on Wednesday said it was like any other test aimed at improving service quality for over 1.2 billion users.
Facebook conducted a study in January 2012 to see how the placement of positive or negative words in the news feeds of users affected their status updates. The results of the study, conducted on 700,000 users, were published in an article in the journal ‘Proceedings of the National Academy of Sciences’. This stirred a global debate on privacy and protection of user data.
“This was an experiment done for one week, this was communicated terribly and for that communication, we have apologised. This is part of the ongoing research that firms do to test different products," Ms Sandberg said.
