MUMBAI: HP announced the new HP Latex 300 Printer series, helping sign shops, quick printers and small to medium printing companies easily expand large-format printing capabilities, offer new application areas and build a healthier production environment.
Small and medium printing companies have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series help slow-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality.
“Small to medium printing companies face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces,” said Puneet Chadha, director, market development, Graphics Solutions Business, HP Asia Pacific and Japan. “Backed by proven HP Latex Technology, the new HP Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage.”
Also for small to medium printing companies, HP is introducing the industry’s fastest 60-inch large-format dye-ink and pigment-ink production printers, the HP Designjet D5800Production Printerand HP Designjet Z6800 Photo Production Printer.
New series accelerates transition from solvent to HP Latex
HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide since its introduction in 2008. Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer series features a range of price points, sizes and production levels to serve customers from small sign shops to higher-volume printing companies.
Helping customers transition more pages from solvent devices, HP 831 Latex Inks, offers cratch resistance comparable to hard solvent inks on PVC banners and vinyls, while the HP Latex Optimizer enables high quality at high speeds. Third-generation HP Latex inks also contribute to a healthier work environment with odour less prints that also come out completely dry, ready to finish and deliver.
• Designed for easy operation in small spaces, the entry-level, 54-inch HP Latex 310 Printer offers the benefits of HP Latex in a compact model with front-media loading to maximize the production area. Optimized for the HP Latex 310 and 330 Printers, the easy-to-use SAi FlexiPRINT HP Basic Edition Raster Image Processor (RIP) software is bundled with these printers.
• The 64-inch HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 538 ft2/hr (50 m2/hr).
• The higher-volume, 64-inch HP Latex 360 Printer prints up to978 ft2/hr(91 m2/hr) and increases application versatility with an ink collector for porous textiles. The printer also features automatic front-to-back registration for printing double-sided banners.
“As a long-time solvent user, we recently began exploring HP Latex Technology to replace our outdated solvent device,” said George Beitner, owner and founder, All Star Signs. “Since installing the HP Latex 360 Printer, not only are we able to print three times faster than with our solvent device, we also decreased project turnaround time from one to two days to 24 hours. This difference alone has dramatically impacted how we do business.”
New large-format media options for HP Latex inks will be available worldwide through licensing partner Brand Management Group (BMG). These include Type II certified HP PVC-free Durable Suede Wall Paper, an improved version of HP HDPE Reinforced Banner and three new photographic based materials.
New Designjet printers built for high-speed and un-rivalled image quality.
Providing easy integration into existing low-cost printing environments, the new HP Designjet D5800 Production Printer allows copy shops and printing companies to produce high-quality prints such as backlit graphics, point-of-sale displays, roll-up banners and indoor signage with the same ink they rely on their existing HP Designjet5500 Printer.
With print speeds of up to 128 sqm/hr in fast mode and 24 sqm/hr in production mode for polypropylene, (2), the printer delivers improved productivity. Its robust, durable design is built to handle the most demanding printing environments while still providing easy in-house maintenance such as automatic print head cleaning and convenient access to service and support.
The new HP Designjet Z6800 Photo Production Printer will increase productivity with print speeds of up to 50 percent faster than previous HP devices.(9) Additionally, the printer is uniquely designed to deliver high-value indoor applications and gallery-quality prints, with durable output that last up to 200 years.
The HP Designjet Z6800 Photo Production Printer produce stop-quality prints at high speeds with advanced colour management features, including an embedded spectrophotometer, as well as HP Chromatic Red Ink for a wider colour gamut and uniform gloss .
Designjet Z6800 Printer not only meets and exceeds our core needs; it has allowed us to transition jobs from three separate devices to the new printer, without compromising image quality.”
