Hyderabad: Facebook has announced that it will tweak its News Feed algorithm with the intention of providing the user with ‘better’ videos.
The social networking giant said it would use its algorithm to figure out who among its 1.3 billion active users like videos and who ignore them.
The intention behind the new tweak is to ensure better participation and also to introduce 15-second premium video ads that will auto-play.
The advertisements will be without sound unless clicked on them.
Facebook is hoping to measure and sell ads similar to the process advertisers employ in the television medium.
Each video will have targeted gross rating points which will be used to set an interaction-based charge for commercials for each video.
The new move includes a video ranking system that will monitor how long people actually watch each video.
Previously, Facebook ranked a video based on the likes and comments on its page but the system in place will measure how engaging the video is.
It will also give the company an idea of its users who are most receptive to video ads.
The basis of the tweak is that its new advertisement format’s success will depend on its knowledge and ability to gauge its users’ video-watching habits.
This new update comes following the earlier adjustment in its algorithm where users who watched videos were targeted by video ads as opposed to image-based ads.
The new algorithm change will only be implemented for videos that are uploaded to Facebook directly.
Videos uploaded through sites like YouTube, Vimeo and Metacafe will not be measured in the same manner.
