Fiat Jeep set to enter India by 2015

SUV was to hit India in 2013, but got delayed due to weak market

Chelsea: Fiat Chrysler Automobiles will begin selling Jeep, the SUV brand central to its global expansion, in India in 2015, the brand’s chief, Mike Manley, said on Thursday.

Mr Manley said the original plan was for Jeep to enter the India market in late-2013, but that was delayed because he did not feel the brand would enter the market strongly at the time.

By 2020 India will be the world’s third-largest auto market, behind China and the US, with sales nearly doubling to about 6 million vehicles, according to consultancy IHS Automotive.

Mr Manley, speaking at a Fiat Chrysler test track event in southeast Michigan, said the mid-sized Cherokee and the rugged Wrangler SUV will be the first models sold in India.

But those models, which are two core vehicles for the brand, are expected to corner only a small fraction of the massive Indian market because of their relatively lofty price, which will be escalated by the import duty. “If we’re going to be successful with Jeep, you’ll have to localize a vehicle in India,” he said.

Jeep could start local production at a Fiat-Tata Motors Ltd joint-venture plant, but there is little spare capacity as Fiat just refreshed its lineup in India, Manley said. He would not discuss future production plans.

Fiat has about 115 dealers in India, but no Jeep dealers. At the launch of Jeep sales, Mr Manley said he wants 15 to 20 dealers there. Mr Manley also said that Jeep is on track to meet Fiat Chrysler CEO Sergio Marchionne’s ambitious goal of selling 1 million vehicles globally this year, up 37 percent.

“Last month helped us a lot, hitting 100,000 vehicles around the world. It was a big milestone,” Mr Manley said. Jeep hitting 1 million target will depend on strong Cherokee sales in North America, the success of the launch of Cherokee in Australia as well as the ramp-up of sales of Renegade in Europe before the end of 2014, Mr Manley said.

( Source : reuters )
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