Washington: Apple launched two new ads for the iPad Air as part of its 'Your Verse' campaign. This campaign conveys that each one of us has the potential to add a verse to the world’s story.
According to CNET, the new ads don't feature any talking and subjects go through their daily life routine while classical music plays in the background.
One of the two ads features Cherie King, a travel writer who also happens to be deaf, jetting across the world taking pictures, making FaceTime calls and managing her blogs on her iPad Air. King wrote on Apple's website that iPad has made her a more adventurous and spontaneous traveler.
The other one shows a classical music composer, Pekka Salonen, composing music using his iPad Air. Both the ads have 30-second and 60-second versions, and users can read more about the subjects on Apple's website, the report said.
