This 35-second advertisement debunks ‘traditional’ gender roles
This 35-second advertisement debunks ‘traditional' gender roles.
Mumbai: Being a perfect ‘bahu’ is not everyone’s cup of tea. Though this young girl loses the prospect of becoming a ‘potential’ daughter-in-law, she makes a stern point, when she says, “I’m not a kitchen appliance.”
Following the arranged marriage norm, a girl willingly meets the groom’s mother but politely puts across her message. With the Havells TVC advertisement for coffeemakers, it took just 35 seconds to show “auntyji” the distinction between a coffee-maker and a home-maker.
This wonderful short advertisement is a spectacular satire that breaks the gender stereotypes for women.
( Source : dc )
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