How can a humble actor have a twitter handle 'Superstarrajini'?
7 May 2014 12:02 AM IST
The media agency has made blunders introducing the legend on twitter
Superstar Rajinikanth. Photo courtesy: Twitter
Mumbai: Rajinikanth is always in the news for all the right reasons and the generation aware of the living legend might not have heard or read any negative news about him. However, his twitter debut, in an attempt to do the PR of Kochadaiiyaan with automated tweets, has made several blunders insulting the sentiments of his fans. Moreover, it has also spoilt the chance for all his fans to directly connect with him which they platform assures to offer. Above all, the man inspiring millions of people to stay humble despite glorying success had a term to its handle he never personally believes in.
Lets take a look at what has gone completely wrong
Using the same account
His twitter handle @superstarrajini was born on February 13, 2013 and the agency handling it should have put in some thought before using it for the legend.
Strange first tweet
He has a style; a persona and fans worldwide are use to how he addresses everybody. The first tweet lacks personal touch and suggests it wasn’t him typing it out.
Automated tweets
Even leading stars worldwide personally reply tweets to their fans. Automating the tweets to all the users and giving them a link to the poster of his upcoming film defeats the whole purpose of social media. On twitter, you cannot use the name of a legend like Rajinikanth and come up with an unplanned experiment like this. What made it worse is all the tweets were the same to everyone.
Damage control
Before the social media team could undo this bizarre experiment, it was too late. They were too many automated tweets and the team was manually trying to delete it one by one. Worse, they signed up for @Tweet_Delete and starting clearing all of them.
Twitter was sleeping
According to reports, Twitter allows you upto 200 tweets an hour and 2000 tweets a day. But Rajinikanth’s handle had no such restriction.
Current status
All the tweets have been deleted and as of now, one tweet is what appears on his handle. But the legend has over 2 lakh followers in a matter of 24 hours.
"Sparks fly whn superstars meet" world eagerly awaits first twtr intraction btwn twtrs own rajnikant @tinucherian wit The @superstarrajini !
— Aam Aadmi The Indian (@IndianAamAadmi) May 6, 2014( Source : deccan chronicle )
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