Companies are wooing game app developers to ensure top gaming apps
Mumbai: ‘Apple Inc and Google Inc are wooing game developers to ensure that top game titles arrive first on devices powered by their respective operating system,’ reported the Wall Street Journal.
Both the companies are trying to lure game developers by offering premium placement to these games on their app stores' home pages and features lists.
Apple had struck a deal with Electronic Arts Inc in August 2013 to promote the game ‘Plants Vs Zombies 2’ prominently in its App Store. ‘It also had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game ‘Cut the Rope’, which released in December,’ as per the official media reports.
( Source : reuters )
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