Mahindra, Univeg enter Joint Venture

Chennai: As fruits and vegetables contain nearly 65 to 95 percent water they not only lose moisture by 10-15 percent but also face a substantial drop in quality and appearance in the absence of cold chain and distribution network. To help customers get better quality produce on time, Mahindra Shubhlabh Services Ltd. signed a joint venture agreement with UNIVEG, a Belgium-based Euro 3.2 billion fresh produce company.

This 60:40 JV between MSSL and UNIVEG will focus on developing fresh fruit supply chain to provide high quality fruits that meets the needs of both the local and international markets. The JV will also focus on the modernisation of the domestic fruit supply chain in order to respond to the growing demand.