San Francisco: Facebook Inc has planned to switch to fewer but bigger ads on the right-hand column of the desktop PC version of its website, as users respond more frequently to them.The new right-hand display ads will be the same proportions as the ‘News Feed’ ads, which inject paid marketing messages straight into a user's stream of news and content. That will make advertising on Facebook simpler for marketers, since they will no longer need to use different images for different types of ads, Facebook said in a post on its Facebook for Business blog.
Facebook also said that it has observed that there has been more user engagement with the ads. The company did not provide specifics, but typically the term means some kind of user interaction such as clicking on the ad, posting a comment or resharing it.
Facebook did not specify how many ads will now appear in the right-hand column, though a sample image on the blog showed a single ad in the right-hand column. The company previously displayed as many as seven box-like display ads in the right hand column. The changes affect only the PC version of Facebook's website, which now accounts for less than half of its ad revenue as Facebook users and marketers increasingly favor the mobile version of its service.
