New Delhi: National carrier Air India and leading aviation market player IndiGo on Thursday unveiled cheaper fare promotional schemes of their own, soon after SpiceJet announced its ‘Rs 1 offer’ that evoked a tremendous response from passengers. However, SpiceJet later had top abide by DGCA’s instructions after it was seen violating aviation norms over the sale of tickets on the Rs 1 offer.
“Air India has launched a Short Term Monsoon Bonanza from April 3, 2014 to April 5, 2014. The travel period for the tickets under this scheme will be (upto) September 30, 2014. The sale is on select domestic legs of international flights and select domestic flights. The scheme covers 40 sectors on 108 flights. The tickets under the scheme are priced at a flat rate of Rs 1,499 plus applicable taxes,” Air India said, in a statement.
While a functionary representing Indigo was unavailable for comment on IndiGo’s own offer, travel website Yatra.com said “Indigo has also announced a sale for limited sectors”.
Yatra.com president Sharat Dhall said, “As anticipated Indigo has dropped their prices post SpiceJet’s sale announcement for the period of July to September. With India being a price elastic market for air passengers, these discounts are being used by airlines to create a market for themselves and to attract air travellers. The advance discount fares continue to stimulate the market and offer lucrative opportunities for those who are willing to book their ticketes as early as they can. We have noticed our sales jump by five times since SpiceJet announced their sale and expect this momentum to continue with the drop in air fares by Indigo.”
According to Yatra, the IndiGo scheme offers a one-way fare from Delhi to Mumbai at about Rs 2,436 which is down from the pre-sale figure of Rs 3,960 while the post-sale fares for the Delhi-Bengaluru sector is Rs 3,170 as compared to the pre-sale figure of Rs 4,736.
The one-way fare from Delhi to Hyderabad is about Rs 2,436 which is down from the pre-sale figure of Rs3,960 while the post-sale fares for the Delhi-Chennai sector is Rs 3,170 as compared to the pre-sale figure of Rs 4,736, according to Yatra.
