New Delhi: Taking Indian innovated products for global markets to the next level, foods and beverages giant PepsiCo is now producing its ‘Kurkure’ snacks in Canada and Saudi Arabia.
“Now, consumers in Canada and Gulf can buy fresh Kurkure as it is being manufactured in the Kentville Nova Scotia facility of PepsiCo Foods Canada and in Saudi Snack Foods Co. facility of PepsiCo Foods Saudi Arabia which feeds the UAE and Gulf region,” the company said.
Commenting on the move, PepsiCo India senior director, Foods Marketing, Vidur Vyas, said: “Kurkure is one of the most successful innovations for PepsiCo India foods and is a RS 1,000 crore-plus brand... and will now be manufactured and sold in Canada, UAE and the Gulf countries.”
Kurkure will be sold at many major retailers in these geographies. While the Indian product and brand architecture will be retained, the brand and marketing strategies will be led by the respective PepsiCo teams, the company added.
