New Delhi: Trust entrepreneurs to cash in on anything, even the election season. A pharmaceutical firm has brought out painkillers, ointments and tablets branded after BJP’s PM candidate Narendra Modi and Congress vice-president Rahul Gandhi.
While the brand Modi products are called ‘NaMo tablets’ and ‘NaMoni Gel’, the Rahul Gandhi brand is called ‘RaGa-flam’.
The Modi brand seems to have beaten the Rahul brand as far as pricing is concerned. “NaMo tablets are priced at Rs 36, while RaGa tablets are for Rs 16,” says Naveen Jain, director of ICI Health Care Pvt. Ltd, which has brought out the medicine.
The official claimed the company launched the medicines a week ago and, in the history of the pharma sector, it has never witnessed a response as tremendous as this.
He said that they had produced around 20 lakh strips of ‘NaMo’ tablets and ‘RaGa-flam’, which was sold out in the market within 48 hours. This, otherwise, takes a couple of months.
However, the company clarified that the medicines are a marketing strategy and not a reflection of their political affiliation.
This election season the markets have been flooded with NaMo merchandise. After tissue paper, mouth-fresheners, Holi colours, T-shirts and mugs, the pharma sector too wanted encash the opportunity...