New York: ‘Apple is in talks with Comcast about a streaming-television service that would use an Apple set-top box,’ stated a report. Talks are in their early stages but any deal would allow Apple to get special treatment on Comcast's cables.
"But the deal, if sealed, would mark a new level of cooperation and integration between a technology company and a cable provider to modernize TV viewing," reported the Wall Street Journal. Apple's intention is to allow users to stream live and on-demand TV programming and digital-video recordings stored in the 'cloud,' effectively taking the place of a traditional cable set-top box.
The report also stated that a deal would require Comcast to make significant investments in network equipment and other back-office technology. Netflix and Comcast also had reached an agreement so that the US video-streaming service's programming could be viewed more smoothly. Netflix and its heavy traffic flow had been reaching Comcast's network via bandwidth intermediaries, resulting in non-fluid streaming, or buffering.
