Washington: The market for mobile device advertising doubled in 2013 to $17.9 billion . eMarketer, a research firm has further stated, 'A mobile ad spending increased by 105 per cent in 2013 and is expected to jump another 75 per cent in 2014 to more than $34 billion.'
Facebook and Google have gained profits by some $6.92 billion in net mobile ad revenues in 2013.'Google remained far ahead of its rivals, but saw its market share dip to 49.3 per cent in 2013 from 52.6 per cent in 2012,' specified eMarketer. The biggest gains came from Facebook, whose market share jumped to 17.5 per cent from 5.4 per cent.
Twitter also saw strong gains but its share was a modest 2.4 per cent from 1.5 perc ent in 2012.
For 2014, eMarketer sees Google at 46.8 per cent, Facebook at 21.7 per cent and Twitter at 2.6 percent. The huge growth in mobile ads show why these companies are concentrating on their mobile platforms.
According to eMarketer, Facebook ad revenue was up by 45 per cent and is expected to increase up to 63 per cent in 2014.
