BENGALURU: In previous elections, all political parties had adopted SMS, e-mails and Interactive Voice Response to woo the voters, but this kind of campaigning strategies are getting old with emergence of new media.
The BJP’s backroom campaigning team is busy with using new media technologies to woo the voters and also to reach different target groups, said Malatheesh Bhat, coordinator of BJP’s digital campaigning team.
Various media modules will be used for different target groups in rural and city areas.
For print media, it has already prepared ten different scripts to attract the readers.
Under the out of home campaign strategy, the BJP will be using cable TV network, theaters, shopping malls, Railway stations, and bus stops and other important places. Short films on the party’s PM candidate Narendra Modi will be exhibited in those areas.
Besides, the party has purchased mobile LEDs to display the developmental agenda of Mr Modi and his achievements in Gujarat.
For rural areas, the party has decided to use folk media. Region wise folk songs and skits will be played to woo the semi urban and rural voters. The BJP is not only using social media like Facebook and Twitter, it has also decided to use the web to woo urban voters. In Karnataka around 30 lakh people are using social media. Through Facebook and Twitter, the BJP will woo the voters using Mr Modi’s speeches and slogans.
