Facebook Inc will now allow more marketers to run video advertisements on its website.
The 15-second video ads that appear in newsfeeds, will be available to a limited number of marketers over the next few months. Facebook said Thursday that video ads will be available to a "a select group of advertisers," without details.
The price that marketers pay to run a video ad on Facebook, will be determined by the size of the audience. Marketers will be able to choose specific time slots, enabling them to target ads according to age and gender.
Facebook also stated that it would review the creative quality of any video spots that appear on its website. Such reviews will be done in partnership with video analytics firm Ace Metrix.
‘We're taking this step in order to maintain high-quality ads on Facebook and to help advertisers understand what's working to maximize their return on investment,’ stated Facebook.
