MarketScape announced IBM as a Business Consulting Services’ Leader

Armonk, N.Y: IBM’s Strategy and Analytics Business Consulting practice has been named a ‘leader’ in the new IDC MarketScape: Worldwide Business Consulting 2014 Vendor Assessment report.

According to the report, IBM is ‘the most capable of all firms at delivering value-creating innovation and driving innovation through an organization, when compared to other firms worldwide’.

IBM is recognized as a brand for guiding its clients using a data-driven transformation fueled by investments in technologies such as social, mobile, analytics and cloud to support rapid change. It claims itself to create unique models of customer engagement and personalization.

“The IDC MarketScape report reinforces the need for a first-of-a-kind consulting practice such as IBM Interactive Experience to innovate client experience using data and analytics to drive individualization and personalization.Soon there will be no distinction between business strategy and the use of data,” said Sarah Diamond General Manager, IBM Global Business Services.

The report also sates that IBM is ‘considered the most capable at helping clients manage risk, improve operational efficiency, and expand into new markets or geographies.’