Let’s “face” it — no one wants to look their age, which is why anti-aging and skincare treatment products are such big business these days. As the market for these products and services saturates, those in the business of beauty have turned to a whole host of new, surprise ingredients in an attempt to entice the looks-conscious consumer. But amid all the fads that you’ll see over the coming year, which ones are worth pursuing?
STEM CELLS: Stem cells — the body’s cellular building blocks — have recently become a huge buzzword in the skincare world. The cosmetic industry makes use of stem cells that are either plant-based (especially apples) or synthesised with specialised peptides and enzymes. These, when applied topically, help protect your stem cells from damage and deterioration or stimulate them.
Expert view: I think this is the future in the cosmetic skincare industry. Although stem cells have not ‘arrived’ big way in India, in most Asian and European countries, it is an established and accepted treatment. However, the claims surrounding stem cells need more scientific corroboration.
METALS: Many metals and minerals have been incorporated in skin care products, but concerns are often raised about their efficacy as well as safety. Common metals used in cosmetic treatments include gold, silver, platinum — and even diamonds have made their way in!
Expert view: Gold and silver are best worn as ornaments. I have never believed in diamond facials and gold massages, and moreover, I have encountered a few cases of abrasive skin injuries because of diamond tip microdermabrasion. It is not the hardest substance for nothing!
CAVIAR: Caviar (fish eggs) has rich, nutritive components. It is a combination of proteins, low-glycemic carbohydrates, essential fatty acids and a neuro-transmitter called DMAE that firms up muscle tone. This renders caviar a natural facelift.
Expert view: Caviar facials and caviar serum treatments may be expensive, but they’re a real treat for dull, tired skin.
MARINE/SEA ALGAE: The therapeutic use of seawater, seaweed, algae, mud, sand and other marine extracts is called thalassotherapy. It is believed to tone, moisturise, revitalise skin and improve circulation. Products with algae, seaweed, marine mud regulate the production of sebum and have anti-inflammatory properties.
Expert view: Most of these products are now available in India and have a promising future.
EXOTIC INGREDIENTS: Bird poop, bee venom and even placenta are some of the exotic treatments that celebrities pay big bucks for. But imagine putting these on your face!
Dr Goel is a cosmetic dermatologist and laser surgeon
