Salman Khan has the Midas touch. The reason, industrywallahs believe, Bodyguard, Ek Tha Tiger and The Dabangg franchise did as well as they did, is because of Sallu bhai’s association with the films. Since his presence/association is a formula that has worked well in the past, the makers of his upcoming film Jai Ho want to cash in on just that. The actor has been in the spotlight ever since the film’s release was announced.
“Right from his visiting Gujarat CM Modi, him watching Sholay, meeting a hospital nurse in Indore to sharing his father’s trait of keeping in touch with ex-girlfriends, everything has been covered extensively by the media,” comments an observer, adding, “It only makes sense to follow a formula that has worked year after year. “
