New Delhi: The spectacular debut by the Aam Aadmi Party (AAP) is worrying the BJP as the political newbie has hijacked the saffron party’s twin poll planks of corruption and price rise. Also, the people’s response to the AAP, especially the youth, is forcing the main opposition party to re-strategise its election campaign.
While the BJP’s election campaigns revolve around development and good governance, rising prices and corruption are the two issues that the saffron party has been highlighting to attack the Congress.
With the AAP aiming a pan-India presence ahead of the Lok Sabha elections that are due in a few months, the BJP’s ideological mentor, the RSS, has cautioned the party leadership that it needs to rethink its poll-related strategies. The RSS wants the party to focus on the lower middle class, seen as the biggest supporter of the AAP.
Asking the BJP leadership to remain connected with the middle and upper middle class electorate, the RSS wants the saffron party to make sure that its own house is also set in order. One of the main reasons the BJP did not reach the half-way mark in the Delhi Assembly polls was the infighting and disunity in the party’s Delhi unit.
Both the RSS and the BJP are concerned about the extent of response of the youth to the AAP and that it is drawing from the lower middle class. BJP prime ministerial candidate Narendra Modi, who has a massive support base among the youth, has also asked the party leadership to include more youth volunteers in its poll campaign to help woo young voters.
While good governance and development are the main themes of the BJP’s campaign, the party has been asked to also focus on local issues and to get in touch with voters as frequently as possible. Senior BJP leaders have been asked to make themselves more accessible to the people of their constituencies.
BJP PM candidate Narendra Modi, who has a massive support base among the youth, has also asked the party leadership to include more youth volunteers in its poll campaign, which, in turn, will woo youth.
