Kochi: Cake sales in Kerala hit a turnover of Rs 600 crore during this Christmas season. Industry watchers point out the increase in domestic sales contributed to the major portion of the revenue. The export of cakes has also doubled this season.
The bakers association meanwhile claimed a whopping Rs 200 crore sale in the state. According to the association, a majority of the consumers bought cake from December 15 onwards and the sales gathered momentum during December 23 and 24.
Even though the sales have increased, there was no major hike in cake prices. Still plum cake remained a favorite since it was more affordable. Santas made of chocolate too have appeared in the market.
According to Kochi based businessman Bunty Singh, the sales of cakes in Kochi witnessed an all time high with consumers opting for both branded and local products. According to him, the industries and corporate companies in the state stocked cakes heavily for gifting prior to Christmas.
P.M. Sankaran President, Bakers Association of Kerala (BAKE) claimed that cake sales were very promising but compared to the yesteryear the industry is not a big achiever. “We also have rolled out various varieties of cakes including popular cake brands in the state”, he said.
“Most of the urban based customers prefer freshly baked cakes so major bakery brands reaped huge benefits" he added. Interestingly the cake industry is witnessing sales even after Christmas which will last up to New Year....