Sonam Gupta, home decor products designer
Design, to me, is an aesthetic solution. At our studio, we’re committed to delivering path-breaking aesthetics that create harmony in spaces. What we design are memories, wherein each thread, line, colour that we use in a design becomes part of a storytelling process. We inspire each other to ensure high quality creative products and work closely with international designers to stay abreast of the global trends in the realm of both home (décor) and fashion.
On the subject of trends, chintz and traditional Indian motifs have dominated the Spring 2014 runaways. Bold primary colours make a powerful statement when applied to interior spaces and we see that trend developing over the coming season.
The trend is a good thing — colour has always been the focal point for our collections. The everyday is a huge inspiration, especially colour palettes as seen in cityscapes and our surroundings. We are also intrigued by the textures we see all around us, both in the natural and man-made worlds.
Our country, with its rich culture and textiles, continues to inspire us. Among the designers I’m inspired by is Sabyasachi. His Frida Kahlo collection was beautiful.
Labels like Esprit and Missoni are known for their use of myriad colours and they bring out completely coordinated solutions for the home space, which I find great. What’s amazing to me is how every season Missoni introduces a stripe which is so distinct.
At our studio, we’re all lovers of colour, storytellers, perfection-obsessed, quirky designers who aim to bring fashion to our customers’ lifestyles through our home products.
