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It’s time to strike gold

Benefit of gold in beauty products goes much beyond the surface shimmer.

Beauty companies are turning to a host of unexpected ingredients in an effort to keep you looking young. From Swiss apples and caviar to diamonds, skincare companies are trying everything under the sun to help the signs of ageing. These days, you are likely to find more precious metals and semi-precious stones in your skincare products than in your jewellery box. Diamonds, platinum, gold, mother-of-pearl and quartz are popular ingredients in skincare products.

Among all precious metals used in skincare, gold is said to minimise collagen depletion and boost elasticity. Using products, which have gold as an ingredient, and incorporating them into your daily skincare regime, boosts blood flow in skin and restores its elasticity. A little gold in your night cream helps firm and lighten the skin, diminishes wrinkles, pigmentation and sun damage.

This winter season, the trend is antique gold teamed up with shades of chocolate brown and black to give a smoky eye illusion. Gold flakes in primers or a gold gel on the face before make-up gives a flawless luminous look on the face. Further, gold gives a warmer look to the face making it perfect during winters.

Beautiful skin requires good blood circulation, good lymph functionality and active hormone secretion. The negative ions contained in pure gold generate a mild electrical current to promote blood circulation throughout the body. It also helps stimulate the lymph glands so that nutrients and oxygen can be carried to all tissues, producing the following results:

  • Active generation of collagen
  • Activating the skin cells from increased hormone secretion
  • Improved metabolism and secretion of waste
  • Stimulation of the veins and nerves, leading to better blood circulation

In this way, gold enhances the skin’s innate strength and helps prevent ageing by reducing dryness through more effective moisturising and better metabolism. It also helps in decreasing wrinkles, spots and sagging skin. The gold flakes are not absorbed by the skin, but remain on the surface as ultra fine particles, which have the effect of constantly massaging the skin.

From ancient times, pure gold has always been admired as a wonder drug in herbal medicine and as a symbol of eternity. Pure gold awakens the inner beauty of the skin and nurtures it to produce the overall effect of a glowing skin both externally and internally. To sum it up, gold detoxifies, firms, revitalises, reduces fine lines and wrinkles and improves the elasticity of the skin.

( Source : dr blossom kochhar )
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