In the digital age, Kovai calendars and diaries are still a huge hit.
Pictures for representational purpose only.
Coimbatore: The 2013 calendar will be off your walls in a month and a glossy new 2014 will adorn your home. Digital calendars, smart phones, notebooks and laptops may tell you the date and time too with digital precision. But Kovai calendars and diaries are here to stay. For, it's an enduring blend of art, ad and utility. For just Rs 15 to Rs 300, you get aesthetically designed diaries and calendars.
Come December and CoÂiÂmÂbatore makes about one lakh diaries and supplies to various nooks of south India. Indeed, it is a quaÂiÂnt case of technology bowing to tradition. Despite globalisation and technological advancements and changing trends, the traditional paper calendars and diaries remain the prefeÂrÂrÂed choice. For, they are most economical gift itÂÂeÂms to ring in the New yeÂÂar for corporates, fouÂnÂdÂrÂies and grinder companiÂes.
"The companies also treat this as the most economical advertisement. An ad in the newspaper or television is only for a limited time. But calendars and diaries remain with their customers for a whole year," said VK Selvaraj of Meghalaya Calendar and Diaries at Town Hall.
Kovai diary makers roll out calendars and diaries with a classy touch. No, shoddy or gaudy calendars here. The wholesale calendar makers have set up a 12-member panel of designers, members of public and retail customers.
( Source : dc )
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