City sculptor Jagdish Chintala’s works will feature in the Absolut Art Collection — one of the most sought-after commissioned art projects globally.
“When I was living in America in the Nineties, it was such a big deal. Artists and galleries used to discuss about how the Absolut Art Bureau office would get close to 3,000 phone calls everyday for the project,” Jagdish recalls now.
The artist, who lived in the US for close to a decade till he returned about five years ago, brings a very contemporary expression into his sculptures in which he plays with proportions, perspectives and dimensions.
For Absolut, the 57-year-old Hyderabadi will be presenting a 6 feet x 6 inches aluminum sculpture with characteristic Chintala elements.
The sculpture, however, comes with a never-seen-before pop of colours to add the needed commercial charisma to the project. His art is, after all, going to be seen everywhere and across the globe — from print ads to posters with the caption reading ‘Absolut Jagdish’, joining the likes of ‘Absolut Warhol’, ‘Absolut Levinthal’ and ‘Absolut Subodh’.
The sculpture itself will be kept in a museum in Sweden — precisely at Spritmuseum in Stockholm.
While Jagdish follows Indian artists Subodh Gupta and Bharati Kher into the collection, he is the first South Indian to make the mark.
Jagdish is also presenting 24 painted bottles to Absolut, all made of Aluminum. “My main piece will remain the 6 feet by 6 inches aluminum work though,” he says, adding, “I am excited about this project. When I think about all the times I had heard about the Absolut art when I was much younger, I had never thought that a time would come when I would be a part of it.”
The artist is also currently busy preparing for the upcoming Art Summit in Delhi. His works are being presented at the January-February summit by two Delhi-based galleries, Art Creativity and Ragini Gallery.
