It is a fun 45-second clip with colorful backgrounds and a cheery birthday cake flashing during the beginning. This is followed with the best birthday wishes that the person has received on the occasion of his/her birthday. The ‘best’ birthday wishes are naturally determined on the basis of the transaction they receive.
It is nothing but a special effort from the company’s side to give a person’s birthday a personal spin. The automatic feature creates a short clip of messages and photos that have been posted on a person’s wall. These birthday greetings offer a glimpse into a person’s virtual identity.
While, birthday is not the first day that Facebook has attempted to immortalize. It gives an equal amount of prominence to posts by friends and family as well. For instance, features like ‘Year In Review’ and ‘Happy Friends Day’ are a few among them.
