Whether you’re sitting in front of your computer at work or simply surfing through Twitter at a mall between your shopping sprees, ads that are repeatedly played between videos are the most annoying part of the whole exercise. There is no denying that advertisements are gradually moving toward user control. Yet, in some instances such as autoplay videos, interruption posed by these advertisements is inevitable.
You will be disappointed to know that Facebook seems to be testing ‘mid-roll’ video advertising – in which ads are played between videos. As reported by BBC, the social networking giant is planning on integrating ads in Facebook videos made by professional publishers. This is quite a surprising move as till date; Facebook has resisted allowing ‘pre-roll’ ads that play before a video starts.
Recode claims that Facebook will be selling these ads and sharing the revenue with publishers, giving them 55 per cent of all sales. The share is the same as what YouTube offers its users.
“Facebook began moving aggressively to show videos to its users a couple of years ago, and by 2016 said those users were watching 100 million hours per day,” the report reads. “The parameters of the new ads also suggest that Facebook is placing more importance on the time people spend watching videos, rather than the total number of videos they watch,” the report added.
Facebook, however, has declined to comment.