In what seemed like a move to compete with Snapchat, Instagram recently added a new feature which lets users upload ‘Stories’ and show followers what is happening in their lives. Surprisingly, Instagram didn’t bother to even alter the name while it was taking inspiration from its competitor, Snapchat. In fact, Instagram CEO, Kevin Systrom even went on to tell The Verge, “You’re going to see stories pop up in other networks over time, because it’s one of the best ways to show visual information in chronological order.”
He feels that just as Facebook popularized the idea of the feed; Snapchat created a highly convenient way of helping people communicate using slideshows. Therefore, copying the feature is perhaps, one of the only ways of remaining competitive in the market. Even Pablo Picasso had once said, “Good artists copy; great artists steal.” So, what’s the big deal if this phrase is being carried on and implemented even generations later? What’s more! This isn’t the first time Instagram’s developer, Facebook has copied Snapchat. With apps such as Slingshot, Poke and Riff, Facebook has consistently attempted to instil Snapchat elements into the former. It’s another story that they failed to catch on. However, this time around, Facebook’s effort may finally pay off.
Instagram vs. Snapchat: Instagram is better established in foreign markets and with the latest addition; the users have one less reason to even try Snapchat now. Moreover, the ‘story’ feature in Instagram has led many first-time users to stay glued to the app. Several users are finding it increasingly difficult to use Snapchat. Its insular view of design is what seems to risk the app’s future growth. The app does not have a follow or subscribe system, nor does it contain a favourite button. There is no way of comparing one users’ popularity to another. At the same time, it remains undeniable that Snapchat is the one that pioneered the selfie camera. They are the ones that can be given primary credit for creating a culture of frequent sharing. "I believe Snapchat benefits from its lack of polish," product designer Bobby Goodlatte wrote back in 2013. "The roughness of the interface encourages sharing rougher (and lewder) moments of life. Your five-second keg stand video belongs on Snapchat. It doesn’t belong in a pixel-perfect ‘just so’ interface," he concluded.
Instagram’s story feature has been received by users as an exciting change. It has encouraged many to share carelessly, making Instagram hold the best of both worlds. Naturally, Snapchat’s growth will stall if its most potent features are being copied to such an extent. How they approach this problem, is what will decide the future of their app and something needs to be done soon.
