Facebook’s Instagram is bringing one of its fastest-growing features, Instagram Stories – a feature it copied from Snapchat, to the web version of its application, reported Bloomberg technology.
“This year we’ve been investing in improving the Instagram experience for people across a greater diversity of devices and networks,” Instagram told Bloomberg in a statement. The company claims that the number of people accessing Instagram through the web, instead on a mobile app, is growing.
Launched in August 2016, Instagram Stories now has over 250 million daily active users, according to Carolyn Everson, Facebook's global head of sales. By January, the feature had 150 million daily active users, while by May 2017 Snapchat had 166 million daily active users. Overall, Instagram is being used by 700 million people globally.
The latest addition to its web product aims at challenging Snapchat, which first brought a similar feature, allowing people post videos and photos that disappear after 24 hours.
