Micromax announced the launch of two new laptop series, namely the Micromax Ignite and Micromax Alpha in India last Monday. While, details about Micromax Alpha haven’t been revealed; the Microsoft Ignite LPQ61 is now available on Flipkart at Rs. 18,990.
It is the first of its kind in the Micromax Ignite series that comes in collaboration with Intel and Microsoft. The company says the series is geared towards power users. It is bundled with Windows 10 and runs on Intel Pentium processors.
More about Ignite LPQ61:
It features a 14-inch HD IPS LED-backlit display along with the presence of 1TB HDD. The connectivity options include 2Xusb 3.0 ports, 1xMicro-HDMI port, microSD card reader, Ethernet, Wi-fi 802.11 b/g/n, Bluetooth v4.0 and a 3.5 audio jack. It is even equipped with a HD webcam and stereo speakers. For now, the laptop is only available in a black colour variant.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, ‘The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.’
