Thomson gets aggressive, has fierce plans for festive season TV sales
With festivities just round the corner, there has been enough and more reason to cheer for the Indian consumer.
However, recently TV companies were in for a rough time. Since the television panel prices are soaring in the global markets due to supply shortage. Following a sudden rise in demand across the world. Internationally the prices have gone up by 10-15 per cent in last 2-3 weeks in markets like Hong Kong, Vietnam, Indonesia, Taiwan, China and Korea from where they are manufactured and sourced TV Panels account for about 70 per cent of the cost of a TV.
However one brand that stays undeterred and sure about its future plans in such business environment is Europe's leading consumer appliance brand Thomson.
Making a successful comeback to Indian TV market after almost 15 years the brand has created a stir in the online space ever since its launch in April, 2018 this year.
Projecting a revenue of over Rs 600 crores, the brand's India licensee — Avneet SIngh Marwah, CEO, SPPL is aggressively eyeing to capture 6-7 per cent of the total Indian TV market by the end of this financial year.
Pushing all its paddles, the brand has already introduced its non-smart range; expanded its manufacturing capacity by investing Rs 150cr and even introduced an all new UI in its Pro Series. Currently the brand’s line up ranges products from 24 inches to 50 inches in both smart and non-smart category. THOMSON also has recently introduced its bigger range of 50-inch and 55-inch 4K TVs.
This Diwali the market trend in buying TVs is likely to increase by 30–40 per cent. In the last two years there have been some major reforms due to which the television market has been disturbed i.e. demonetization and GST. As we know there was revision on custom duty in the TV panel industry after the revision on custom duty stabilization started happening.
Avneet Singh Marwah says, 'The feedback we get from the customers has been positive they’re now waiting for some exciting deals, and this year we are all set to offer a great set of deals to cater our customers.'
He further adds 'Flipkart is our exclusive strategic partner with Thomson. We will be offering some great deals and new offers on one of the most affordable 4K TVs in India. As you know big billion days is one of the biggest sales in India and Thomson is one of the biggest brands on Flipkart so the kind of sales we are hoping for huge and we are hoping for an amazing feedback. Thomson is targeting to sell more than 100,000 units this Diwali season. We will be one of the fastest smart TV brands in the country.''
Citing the following announcement from Thomson, new players in the industry, such as Xiaomi, Vu and other major brands such as Panasonic, Samsung, Sony and the rest are likely to face heavy competition. While the Indian market is brand conscious, the majority in the country bank on a lower price point, which makes it easier for smaller players to gain higher ground. The television market is presently seeing a fierce battle in the home appliance segment, specifically with OTT players aggressively promoting content for smart TVs. After all, content is the king ahead and smart TV purchase will only increase by multiple folds.
