Kalyan Jewellers has acquired a private jet to fuel its expansion plans, becoming the first jewellery retail company in India to own one. T.S. Kalyanaraman, CMD of the group, says “Presently, most of the towns where we have showrooms and the ones where we plan to open more stores don’t have direct flights, and a lot of time is wasted in transit.
Even if there are flights, the timings are not suitable. With a private jet, our top-level management and director’s reach will widen.
This will also help us achieve our growth plans and ensure effective monitoring of showrooms. The aircraft is not a luxury; it is a necessity as it will save valuable time which, in fact, is money.”
This seems to be another innovative step taken by the Kalyan Jewellers group, which introduced the country’s first gold loyalty card. They also have rate tags affixed on all the ornaments that they sell.
A spokesman from the group reveals that they will soon launch a new campaign against the malpractices in jewellery pricing.
The campaign Nammbakame Jeevitham is an innovative marketing step that educates the common man about the importance of buying BIS gold.
Kalyan Jewellers is all set to cross the milestone turnover of Rs 8,500 crore this financial year, and emerge as the single largest jewellery group in the country, in terms of retail turnover. The group, with 30 retail stores, also has the maximum number of directly owned retail outlets in this format.
