After Chiranjeevi and Nagarjuna, it’s now Jr NTR who is promoting a channel. He has chalked out plans to revamp and expand the Studio N news channel to grab more eyeballs.
Jr NTR jumped on to the bandwagon four months ago and has been spending lakhs to streamline its content. Sources say that the actor realises the limitations of a hard-core news channel and is thus planning to launch a complete entertainment channel.
“Apparently, the actor’s team is all set to launch a 24/7 entertainment channel to give others a run for their money. With satellite rights of Telugu films being pegged at Rs 5 to 7 crore per film, the team has resolved to buy dubbed films initially and then procure Telugu films,” says a source close the actor.
With Ram Charan being one of the directors of MAA channel and Chiranjeevi’s family on the verge of launching an 'info-tainment' channel, their arch rival Jr NTR has consciously ju-mped into the fray.
