Pure Italian Luxury vodka and Maxim celebrates their association at Vie Lounge in Juhu as they unveiled the latest cover of Maxim with hottest diva and style icon Priyanka Chopra.

Ashish Singh & Priyanka Chopra at 'Artic Maxim Hot 100' at Vie Lounge.

Mr Vivek Parikh, editor of Maxim, said, ”We are glad to partner with Artic and celebrate our success with the hottest girl, Priyanka Chopra. With our association, we aim at bringing a fresh outlook to out Maxim reader by withholding their individuality and originality and adding an essence of extravagance and style.”

Priyanka Chopra, who is on the cover of the magazine, is ranked number one in the list of the 'Artic Maxim Hot 100'.

Party welcomed socialites and fashionistas like Designer Rohit Varma, Model Dipti Gujaral, Shama Sikandar, Siddharth Kanan, Akash Deep Saigal, AD Singh and many more faces.

The event was followed by fashion footwear showcase by beStylish portal; where the models walked through the venue showcasing the latest in footwear trends.

Priyanka Chopra in the cover of the latest issue of ‘Maxim’ Magazine, an international Men’s magazine based in UK.