Chennai: Has the demonetisation watered down the New Year revelry? Many hotels have not revised the New Year packages and have in fact lowered the rates by about 2 - 3 per cent and offered discounts to woo the guests for the year-end celebrations.
Consequent to the cash crunch, the New Year’s Eve celebrations bookings received by star-rated hotels in metros have registered a decline of about 5-7 per cent. “Besides, many hotels have not revised rates of New Year packages and have in fact lowered the rates by about 2-3 per cent and are bundling various offers, promotions, deals and discounts on services in one package at a bargain price,” according to the fortnight long survey carried out by ASSOCHAM Social Development Foundation.
The survey also highlighted that while many party-goers are hoping to get some good discounts at star properties, most others plan to celebrate the New Year’s Eve at house parties with friends and family or at their home. The survey, which is the outcome of interaction with about 50 star-rated hotels in Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai to ascertain how top hotels in metros were gearing up for annual New Year’s Eve parties.
The chamber representatives also interacted with about 250 youngsters to gauge how people in urban centres are planning to bid farewell to 2016 whereby most said they plan to usher in New Year in a cost-effective way.
