New Delhi: The Narendra Modi government has decided to restrict the telecast of condom advertisements, with explicit and indecent content, between 10 pm and 6 am.
The move to allow such advertisements on television only during watershed hours for came after the government received several complaints regarding a ‘steamy’ condom commercial featuring actor Sunny Leone.
In an advisory issued on Monday, the Union information and broadcasting ministry stated that “all television channels are hereby advised not to telecast the advertisement of condoms which are for a particular age group and which could be indecent/inappropriate for viewing by children. Therefore such advertisements may be telecast between 10 pm and 6 am to avoid exposure of such material to children.”
The television channels have also been duly warned that “any failure will attract severe action as per provisions of the rules” the government directive added.
