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9-year-old girl makes company change juice packaging over gender discrimination

Even Union Women and Child Development Minister Maneka Gandhi took notice of the issue.

A little girl in Guwahati forced popular juice manufacturer Dabur to change its product packaging after she claimed that the caption on the juice carton was discriminatory towards girls.

The class 3 girl was not happy that the following words were written on Dabur’s Real fruit juice packet: "Something that is good for your child should also make him smile”. This made her ask her father, Mriganka K Majumdar, if the fruit juice was only meant for boys. He then wrote a letter to Union Women and Child Development Minister Maneka Gandhi complaining that the package of the beverage did not send a gender-inclusive message.

However, the company denied the allegations of gender discrimination. An official statement issued by Dabur says that they have agreed to change the packaging to avoid "any such misunderstanding in the future", according to media reports.

( Source : deccan chronicle )
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