Mumbai: Actor Hrithik Roshan is the reason behind the Mi Band HRX first campaign “Start what you can’t stop”.
An embodiment of how anyone can push their limits to achieve any goal they set for themselves, he sets the pace for the unending loop that is the pursuit of making yourself better.
And that is the one thing the brand wanted to communicate ‘Start what you can’t stop’. It is a clarion call from HRX Mi to all everyday athletes to get inspired and get on their journey.
Sweat Story is the story of a sweat bead, and the faces are a metaphor for a map of India and we watch as the bead of sweat tracks a journey across this extraordinary nation. Each person is on their own mission, to get stronger, to test their limits, to reach their personal goals.
They may be separated by deserts or mountains, confined by beaches or jungles. But their common goal knows no borders or boundaries. It is their very ambition as humans that bring them together.
This campaign is about championing the extremes that athletes can go to push themselves the extra mile. The campaign’s main motive is to promote the benefits of the MI band HRX Edition by showing all athletes with a single vision.
Sharing his experience about the short film Hrithik Roshan- Founder HRX said “In today's fast paced life, it definitely helps to track your moves and plan your fitness routine for the day. A lot of commitment is required while keeping up a healthy regime therefore a fitness tracker is the first step that can help in maintaining discipline."
He went on to add, "We are very excited about this MI - HRX Fitness film which showcases the relentless spirit- “start what you can’t stop”; where one doesn’t yeild to excuses and continues on a journey to fitness to achieve the end goals”