Gone are the days when daily soaps were all about women being tortured by in-laws with kitchen politics being the main plot, getting married to the same spouse multiple number of times, deaths and eerie re-births. People are also quite bored of the serials that run for years. The definition of entertainment has surely changed over the years and also for the better. People find shorter number of episodes more captivating. And with the women- centric movements gaining momentum in the country, the scripts are now carrying stories that portray powerful women characters that are fearless and can fight social oppression.
The programmes are focusing more on social issues that need attention and awareness. And this is exactly what the minds behind COLORS Tamil have decided to offer their viewers. Viacom18 Media Pvt. Ltd. revealed the identity of the soon to be launched Tamil General Entertainment Channel — COLORS Tamil last Friday. The announcement was made by Sudhanshu Vats, Group CEO of Viacom18, Ravish Kumar, Head of Regional Entertainment, Viacom18 and Anup Chandrasekharan, Business Head of COLORS Tamil in Chennai. Speaking at the launch, Mr. Anup Chandrasekharan said, “With COLORS Tamil, our endeavour will be to promote cohesive viewing in a family, through shows and concepts that have universal appeal. We are here to offer powerful tales that inspire and celebrate women.”
As part of the fiction line-up, the channel has curated three striking shows that portray strong women protagonists breaking the shackles of the society. Shot in native locations of Tamil Nadu, the shows are set to offer a refreshing break from the common soap operas. We asked Ravish Kumar to share some inputs about the shows and how do they aim to showcase stronger women characters. “For starters, we want strong women standing up to issues that are more than just domestic issues or that only revolve around kitchen politics. I think a lot has been already done in this and the viewers want to see something different now.
‘Velunachi’ is an inspirational story of a young girl who transforms herself into a strong woman carrying her father’s lineage while ‘Sivagami’ is a transforming tale of courage of a single mother tackling conflicts in the society to bring up her daughter as a successful IPS officer. Again ‘Perazhagi’ is an uplifting drama that breaks the stereotype around skin colour and overcomes her insecurities to become a celebrity. A lot of people don’t realise that there is more to a person than just the way they look. The shows are about overcoming insecurities and overcoming the hostile environment of the society and emerging triumphant in the end.” he explained. The channel will launch a 3 hour event called —”Idhu Nmma Oru Coloru” on February 19. The original content will be available for the viewers starting February 20.