Comedy King Vadivelu's famous line Hey, money come today and go tomorrow Ya! has become the title of Asia's largest crowd-funded film project, directed by debutant Karthi. Comedy stars Gopi and Sudhakar of YouTube fame play the lead roles in the fantasy family comedy, which has a period segment.
Karthi, better known as SAK, is the son of Sathish, a popular choreographer in Kannada and Malayalam, and has sat in on story discussions by ace KS Ravikumar, Dharani, PS Mithran and Kalyan master.
An enthusiastic SAK told DC, “The whole movie deals with money and hence we wanted a title which would go well with the theme - the comic stream. That's howwe arrived at this popular dialogue of Vadivelu Sir. Everybody needs money, but how much, is the question that is raised here. Is money getting hold of you or is it vice-versa? That's what the whole film is about.”
“I needed someone like Gopi and Sudhakar as the lead characters, who are always together; but it won't be like YouTube movies”, he clarifies. “It has a quirky subject and is a crowd-funded project. We started sourcing funds around last March and the response was amazing. The first day we got Rs 50 lakhs and then Rs 1 crore! And it went on crazily! Today, we have collected Rs 6.3 crore, sourced from 28,000 people through Fundmelon. Along with the huge money comes a lot of responsibility and pressure (laughs).”
The director reveals that he will rope in two heroines, new and seasoned actors, in supporting roles.
