Mumbai: Italian superbike maker MV Agusta has announced its entry into the niche Indian superbike market in partnership with Kinetic, the manufacturer of erstwhile Kinetic scooters.
MV Agusta has nothing to do with aerospace firm Agusta Westland. Mr Ajinkya Firodia of Kinetic who has brought in Agusta to form MV Agusta India Pvt Ltd of which he is the managing director, said they will import and assemble the superbikes in India.
The company hopes to sell at least 300 sports bikes of the three models and their variants in the range of Rs 16-26 lakhs.
Currently, the superbike makers sell around 12,000 units per annum in India.
MV Agusta plans to bring in their most expensive Rs 50-lakh bike the F4 RC to India. The F4 RC is a limited 150 units edition, of which only unit will be sold in India.
Speaking to this newspaper, Mr Firodia said they don’t yet have a buyer for this most expensive bike, though there is one person who owns this bike but he bought it abroad last year.
Augusta was not a late entrant in this superbike category dominated by four foreign brands like Harley Davidson (American), Duccati (Italian), Triumph (British) and Kawawsaki (Japanese).
He said there is a growing bike culture with riding groups and by 2020 the number of super bikes in the country is expected to double from the 20 per cent annually presently.
At a recent Goa India bike week there were 12,000 participants. The company unveiled its first range of superbikes — the F4, F3 and Brutale 1090 — on Wednesday which will now be available at its first ‘Motoroyale’ dealership in Pune.
