When comedian Lilly Singh announced that she would be touring India and touching upon Bengaluru, it took all of seven minutes for tickets at the MLR Convention Centre to be sold out. The ‘Superwoman’ is here, and it is safe to say that Bengaluru is in a state of frenzy. A city of famous YouTube comedians, musicians and performance artistes, Bengaluru is not behind when it comes to celebrating the YouTube star and they, of course, are revelling in the limelight.
As someone who gets a lot of business from online platforms, I can say that the success of a YouTube star depends on the number of devoted fans they have. It’s not easy to gather viewers to a live show. I would personally love it if Bethany Mota came to India on tour,” says Praveen.
While the world got a taste of Justin Bieber years before his concerts sold out, thanks to YouTube, closer home, the likes of spiritual guide Kartika Nair have made it possible for people to realise the value of a live show through its YouTube preview. “For me, it all started about four years ago when I nervously picked up my dad’s smart phone and spoke about completely crazy topics on spirituality, metaphysics, philosophy and personal development. I believe this platform, being global, gives me a very huge reach. It shows the audience what I deliver. No other medium brings about such an impact in terms of their lives for free,” says the woman behind ‘Synchroshakti’.
Not only with comedians ike Kanan Gill and Biswa Kalyan Rath, beauty enthusiasts and kitchen ninjas have also been enjoying their YouTube fame. Cooking vloggers like Archana Doshi, of Archana’s Kitchen, have long been in the YouTube limelight. Archana says, “I began uploading videos on YouTube when I realised that there was an increasing demand for the sight and sound experiences. I have had shows and classes with mild success. I would definitely go to watch Superwoman. It takes a lot of strength to bring a YouTube show to the road.”
Ultimately, a YouTube phenomenon coming to one’s city is a fan’s dream come true. A case in point is tweeter ‘TeamSuperBangalore’, a young woman and self-confessed Singh devotee. She sums up the sentiment of most youngsters when she says, “All I can say is, I’m lucky to be one of those people who experience what they dream about. She means the world to me and it’s hard to believe I have an opportunity to meet my role model and inspiration.”