The campaign aims to highlight natural harmony between bears and humans
Screengrab from the YouTube video
Looks like these models were looking for a bear hug! While most of us will find it hard to muster courage for this, Russian models Maria Sidorova and Lidia Fetisova had the opportunity to do so with a 1,400-pound bear named Stephen.
According to Daily Mail, the models posed in snowy Moscow alongside the 18-year-old, 7-footer bear as part of an anti-hunting campaign.
The models can be seen posing with the bear by climbing on top of him and even cuddling with him. The scantily clas models not only braved the cold but kissed and hugged the living teddy bear.
The gentle beast was rescued by his owner Yuriy Panteleenko, who found him barely alive in the hands of heartless hunters. Stephen whose favourite snacks are mozzarella and cookies is also a movie star and has previously appeared in Russian Blockbusters.
Watch the shoot here:
( Source : deccan chronicle )
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