Political parties are heavily pouring money into Facebook,Twitter
A Facebook post in Tamil expressing joy over the recent Mecca crane tragedy and subsequent comments on the post had come under police scanner on Sunday.
London: Once, election campaigning meant knocking on doors, organising meetings and licking stamps. Now it also includes honing hashtags, rallying retweets and clicking “like.”
In Britain’s close-fought races for Parliament, the battle online may be as important as the battle on the ground. It’s certainly more personal. Now, political parties are pouring money into YouTube, Facebook and Twitter campaigns.
On Conservative social media, Labour Party leader Ed Miliband is a tax-raising reckless spender in the pocket of Scottish separatists. Carl Miller, research director of the Centre for the Analysis of Social Media at think-tank Demos, says the big political parties are pumping resources into “dominating the digital landscape” as never before. He added: “The rise of digital campaigning is in reaction to something fundamental - the electorate are increasingly turning to digital spaces for their information and opinion.”
( Source : AP )
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