In order to promote its campaign, Amazon took a dig at Zomato on Twitter
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Recently Amazon initiated a campaign called, ‘Aur dikhao’ (which means ‘show more’). Based on the insight that the Indian consumer loves to be spoilt for choice and prefers to check out more options before finally making a purchase decision, Amazon India has rolled out this marketing campaign.
In the flow of promoting #Aurdikhao, Amazon decided to take a shot at Zomato for its ever-changing logos. However, Zomato gave it back to Amazon, and it gave it back good! Below are the tweets exchanged between the two:
.@Zomato Loved all the logos you used in the last 6 months. Was #AurDikhao the brief to your designer? :)
— Amazon.in (@amazonIN) April 9, 2015.@amazonIN You should've seen the ones that didn't make the cut ;) pic.twitter.com/dcoKDh68ZW
— Zomato (@Zomato) April 10, 2015( Source : deccan chronicle )
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