FDI inflows play a key role in shaping a country’s brand image, says Sorrell
Indian PM Narendra Modi. (Photo: PTI/File)
Mumbai: Renowned British adman Martin Sorrell, the owner of WPP Group that controls over 40 per cent of the domestic ad market, on Tuesday said that ‘Brand India’ has suffered due to events of the past two to three years, and stressed on the need to correct the blurred image.
The billionaire businessman said FDI inflows play a key role in shaping a country’s brand image, comments which come in the backdrop of the new government taking proactive steps to invite overseas inves-tors in a range of sectors. “I think there are some challenges facing Brand India as a result of what has been happening here in the past 2-3 years,” he told reporters here.
The chief executive of WPP Group, one of the largest advertising firms in the world, however, didn’t elaborate on what went wrong in the last 2-3 years.
Citing the example of China, which has benefited immensely because of its strong image abroad, the adman said there is a direct co-relation between the foreign direct investment inflows and brand image perceptions of a country. “There is a direct co-relation between a strong country brand and strong FDI inflows.”
He pinned hopes on the Narendra Modi government to deliver on promises it made in run up to the elections. “I think Mr Modi has already indicated a willingness to think about those issues.”
( Source : PTI )
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