The advertisement 'Prison Break' had a run time of 210 seconds
A screenshot from Tata Sky TVC - Prison Break
New Delhi: Direct-to-home (DTH) service provider Tata Sky said it has bagged a place in the Limca Book of Records 2014 for airing the longest TV commercial in Indian advertising history. The advertisement 'Prison Break' had a run time of 210 (3 min 30 sec) seconds.
"Through this unique and long advertisement that was run on television, made Tata Sky the first ever DTH brand to enter the Limca Book of Records," the company said in a statement. The TVC was conceived by Ogilvy & Mather who worked with
Vivek Kakkad, Director - Curious Films to shoot the commercial with an international cast and crew in an actual prison in Hungary.
( Source : PTI )
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